Guerilla tactics is a term borrowed from guerilla marketing. It is the practice of using unconventional means to serve a promotional or marketing strategy such as a branded hot air balloon dropping free product samples at a local fair. These “outside the box” ideas are often innovative, non-mainstream tactics that are used in the promotion of an idea, event, product or service.
The concept is powerful and important to job searching as it calls attention to the idea that you can create opportunities for yourself by using your imagination and demonstrating your value. It also shows that you are confident and willing to take some risks by being aggressive and working outside the norm.
Know your audience before trying any unconventional approaches. For example, in my experience, not-for-profit or events based organizations are somewhat more receptive to unconventional approaches as compared to traditional corporations which have a very conservative, mainstream corporate culture.
I have used such tactics in the past to create employment opportunities for myself, once with a proposal to a not-for-profit organization in one of North America’s worst “ghetto” communities. This contributed to raising close to $250,000 to help our organization hire full time staff and assist members of that community start small businesses.
On another occasion I volunteered to do a marketing report for a Sports Hall of Fame. This got a foot in the door and then I pitched them on a full-time position that I created to address the opportunities that I identified in the marketing report. I used PowerPoint to create a presentation based on my positive impact on the organization over a six month period so the hiring team could envision the organization with the benefits of my work and picture me as part of the team.
Employment Proposal Sample
3) Proposed Employment Arrangement
Title Options: Managing Director; Director of Fundraising and Business Development
(or similar; key consideration is weight that is required to get attention and traction with high level executives e.g. new sponsors)
This role is for the person responsible for fundraising and business development activities, and management duties including reporting to chair and trustees.
Status: Permanent, Full-Time
Start Date: Immediately
This is desirable as the nature of the work is relationship based and the Hall will benefit from a dedicated human resource to lead the new initiatives and provide leadership and management where needed. I am able to start immediately.
Given not-for-profit status of BCSHF and other considerations of the Hall, I am proposing a below market rate salary of $38,000 – $42,000 (with benefits or whatever standard management receives). While a salaried arrangement would be favorable, a contract would also serve as an excellent next step to move forward.
4) Employment Approach and Deliverables
A relationship based approach to fundraising including personal and group presentations will prove successful for individuals and corporations alike. Additionally, I have many relationships which I would like to introduce to BCSHF and proposal generation can begin immediately (e.g. corporate sponsorship). Each program or project will be managed through to execution and will include ongoing or follow up reporting of the success measures of the initiative.